Revamping Missing Cashback Journey
Case Study
App
My TEAM MEMBERS?
Product Manager - 1 Developers - 2+
Designer - 1(ME)
mY Role and summary
Since the implementation of "recent clicks"(old version of missing tickets), we constantly monitored data and heatmaps to understand the frustrations that arise while raising tickets to track cashback.
I played a significant role on the team in designing an automation system that helped with the users quickly raise missing tickets to track their cashback. My work also involved Problem Solving, Design Thinking, User Flows, Interaction Design, Rapid Prototyping.
Challenge, purpose and definition.
A hassle in THE CURRENT process
On following the release of programs, we set out to get feedback from our users on how they felt there. We got really interesting insights into what they thought of the feature
Key feedback and requests
Being able to take different actions on the transition between different states, like New to Onboarding or rejected and more.
Some said they explicitly wanted to automate their processes.
It’s settled then, we create an automative feature
Why? The users constantly requested and it was already in the road map.
